MACRI — Manage. Automate. Create. Rise. Inspire.
Tip breakdown
Studio dashboard
Home base
Active session days
tap an active day to view
Studio pipeline
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Earnings & metrics
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Revenue
$0
0 sessions
Tips
$0
click to see who tipped
Avg / session
$0
before tips
Tax to set aside
$0
28% of revenue
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back to today
Log a session
Voice log — hands free
Tap Speak and say the session details. Example: "Maria, watercolor, left shoulder, 4 hours, $1000, cash, $100 tip"
Pull from existing client
Client name
Contact
Session date
Style
Placement
Size
Pricing type
Hours
Rate / Price ($)
Session total ($)
Deposit paid ($)
Deposit date
Tip ($)
Balance due ($)
Payment method
Deposit payment method
Notes
All sessions
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Revenue & style charts
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Charts:
Revenue —
Revenue
Goal
Sales by style —
Clients
Inquiry assistant
Paste any inquiry — Squarespace form, Instagram DM, Facebook message, text, or email. Claude writes a personalized reply using your exact templates.
Inquiry source
Paste inquiry
Response timing
Response content
Options
Include consultation link
Cover-up tattoo
Pricing model
✉
No draft yet
Paste a client inquiry and hit Generate to create the email and text message.
Clients
Consultation
Fill this out while talking to your client. Each section builds the full picture. Save to create their profile and add them to the Project Wall.
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🎨
📐
🎵
🏥
💰
✍️
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Client Info
Who are you sitting with today?
Full name *
Phone number
Email address
Referral source
First time tattoo?
Inquiry type
Clients
CRM
Active client profiles — consultations, session notes, and project status all in one place.
Clients
Master production board
Your studio assembly line — one card per client, moving forward from first inquiry to completed tattoo. Archive when done.
Filter:
Clients
Client database
The master record for every client. Each client holds all projects, consultations, communications, session records, and aftercare history — forever.
Operations
Session prep
Run through this before every client arrives. Zero trips to the closet once they sit down.
Pre-session checklist
    Operations
    Style prep kits
    Style-specific setup for each of your five disciplines.
    Needles
    • Curved mag 7 or 9Primary blending
    • Curved mag 13 or 15Color washes
    • Round liner 3 or 5Soft detail lines
    Ink
    • Full color set poured
    • Distilled water for dilution
    • Pre-mixed dilutions: light, mid, full
    • White ink for highlights
    Machine
    • Pen or rotary preferred
    • 6 to 8V — avoid over-saturation
    • Light hand, slow passes
    Extras
    • Rinse cups with distilled water
    • Color reference visible
    • Extra paper towels
    Tip: Pre-pour diluted versions of key colors before the client arrives.
    Your personal notes
    Needles
    • Round shader 5 or 7Core shading
    • Curved mag 7 and 9Gradient blending
    • Round liner 1 or 3Fine detail
    Ink
    • Quality black ink
    • 4 pre-mixed grey wash cupsLight / medium / dark / near-black
    • White for highlights
    Machine
    • Rotary or coil
    • 7 to 9V for shading
    • Test needle depth on glove
    Extras
    • 5000K ring light — non-negotiable
    • High-res reference at eye level
    • Labeled wash cups light to dark
    Tip: Pre-mix and label 4 grey wash cups. Consistency is the difference between smooth and muddy realism.
    Your personal notes
    Needles
    • Round liner 3, 5, 7Varied line weights
    • Flat shader 7 or 9Crosshatch texture
    Ink
    • Black ink — primary workhorse
    • Grey wash 1 to 2 dilutions
    • White for scratchy highlights
    Machine
    • Pen machine preferred
    • 8 to 10V for confident lines
    Extras
    • Original sketch on hand
    • Backup stencil printed
    • Fine tip marker for freehand
    Tip: Sketch style rewards confidence. Trust the line — second-guessing mid-stroke kills the energy.
    Your personal notes
    Needles
    • Curved mag 9, 13, 15Bold fills
    • Round liner 5 and 7Gestural lines
    Ink
    • Full color range available
    • Black for anchor shapes
    • Extra empty caps for mixes
    Machine
    • Rotary pen — versatile
    • 7 to 9V baseline
    Extras
    • Mood board or color palette ref
    • Skin marker for freehand comp
    Tip: Decide your color story before the client sits down.
    Your personal notes
    Needles
    • Round liner 1Primary stipple tool
    • Round liner 3Tonal variation
    • Bugpin 1RLUltra-fine (optional)
    Ink
    • High-quality black ink only
    • 1 to 2 grey wash dilutions
    • White for highlight clusters
    Machine
    • Rotary pen strongly preferred
    • 5 to 7V — control over force
    • Test dot on glove before starting
    Extras
    • Bright focused light — essential
    • Optivisor for fine areas
    • Breaks planned in
    Tip: Schedule stipple sessions earlier in the day. A shaky dot is permanent.
    Your personal notes
    Operations
    Inventory
    Update as you use supplies. Saves automatically.
    Supply levels
    Black ink (oz)
    Stocked
    Color ink sets
    Stocked
    Cartridge needles (packs)
    Order soon
    Transfer paper (sheets)
    Stocked
    Gloves (boxes)
    Order soon
    Green soap (oz)
    Stocked
    Saniderm / wrap
    Order now
    Ink caps (bags)
    Stocked
    Disposable razors
    Stocked
    Barrier film (roll)
    Order soon
    Operations
    Cart setup order
    Check off as you order — saves automatically.
    Your cart setup list
    Business
    Goals and targets
    Set your targets here. Progress bars appear on home base every time you log a session.
    Revenue targets
    Monthly goal ($)
    Weekly goal ($)
    Sessions per month
    Savings goals
    Tax reserve target ($)
    Tax saved so far ($)
    Emergency fund target ($)
    Equipment / purchase goal
    What are you saving for?
    Cost ($)
    Saved so far ($)
    CEO hour
    Weekly check-in
    5 minutes. Fill it out, copy it, paste it into Claude.
    The numbers
    Sessions
    completed
    Revenue ($)
    before expenses
    Inquiries
    new this week
    No shows
    lost sessions
    Supplies ($)
    spent
    Tax aside
    28% auto
    What went well?
    What felt off?
    What do I need help with this week?
    One thing to improve next week
    How does the business feel?
    1 = rough week  ·  5 = firing on all cylinders
    CEO hour
    Check-in history
    Your saved weekly check-ins. A running record of your growth.
    No check-ins saved yet.
    Business
    Finances
    Three numbers that matter: what came in, what went out, what's left.
    Monthly snapshot
    Sessions completed
    Avg hours per session
    Monthly expenses ($)
    Supplies spent ($)
    Monthly profit
    Enter numbers above
    Tax to set aside
    —
    Tax basics
    As a solo studio owner you are self-employed — you pay self-employment tax (~15.3%) plus federal and state income tax. The 28% rule covers most income levels safely.

    Deductible expenses: all supplies, studio rent, equipment, software, education, partial phone, and mileage to supply stores. Keep every receipt.
    Business
    Lingo decoder
    Plain-English definitions. No MBA required.
    Money terms
    Revenue
    All money that came in before expenses.
    Profit
    Revenue minus expenses. Your real pay.
    Break-even
    Monthly expenses ÷ $250 = minimum billable hours needed.
    Cash flow
    The timing of money in and out. You can be profitable but broke if clients pay slow.
    Tax deduction
    A business expense that lowers your taxable income. Supplies = deductions.
    Quarterly taxes
    Self-employed pay estimated taxes 4x per year. Due: April, June, Sept, Jan.
    YTD
    Year to date. Everything earned from January 1st to right now.
    Operations terms
    SOP
    Standard Operating Procedure. Your session prep checklist is an SOP.
    KPI
    Key Performance Indicator. Bookings per month, no-show rate, avg session value.
    Capacity
    How many hours or clients you can realistically serve.
    Pipeline
    All potential clients interested but not yet booked. Keeping it warm = consistent income.
    Brand terms
    Value proposition
    Why choose you over anyone else. Private studio, multiple specialty styles, premium experience.
    Client retention
    Getting clients to come back. Repeat clients cost nothing to acquire and refer friends.
    Positioning
    How people think of you vs. other artists. "Private studio, custom fine art — not a walk-in shop."
    System
    Settings
    Studio preferences, MACRI voice, and API keys — all in one place.
    Studio info
    ▾
    Studio name
    Artist name
    Location
    Hourly rate ($)
    Default deposit
    Tax rate (%)
    Consultation booking link
    Review link
    MACRI — Manage. Automate. Create. Rise. Inspire.
    ▾
    MACRI speaks back to you after every voice log, CRM update, and Project Wall change. Uses your cloned ElevenLabs voice when on a live domain, browser voice locally.
    ElevenLabs API key
    Voice ID (from ElevenLabs)
    Your cloned voice ID: Q2Qd4P9qaDNuBFUcFCQr
    Choose voice (preset options)
    API keys
    ▾
    Anthropic API key
    Powers Inquiry assistant, voice parsing, and CRM fill.
    ElevenLabs API key
    Powers MACRI voice responses.
    ⚠ Keys are stored in your browser's localStorage. Never share this file with anyone who shouldn't have access to your accounts.